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George Lanza

Sustainable Economies

George Lanza, a luminary in sustainable business practices and a driving force behind transformative initiatives in circular economy and beyond. With over 17 years at the helm of Marketing Services of America (MSA), George has not only shaped industries but has also emerged as a beacon of leadership and innovation.


Leadership and Influence:

George's journey from his foundational years at the University of Miami to his current role as CEO of MSA has been marked by unwavering dedication and visionary leadership. His strategic alliances with global industry giants such as Exxon Mobil and Dupont underscore his ability to navigate complex landscapes and drive impactful change.


Pioneering Circular Economy Solutions:

Under George's stewardship, MSA has become synonymous with pioneering efforts in circular economy solutions. By championing initiatives in recycling and sustainable equipment, George has propelled MSA to the forefront of the industry, leading the charge towards a more sustainable future.


Expertise in Pharmaceutical Industry:

George's expertise extends beyond traditional boundaries, encompassing his impactful contributions to the pharmaceutical industry. His roles as Director of Marketing and Business Development and Commercial Director in various regions exemplify his deep understanding of the industry's nuances and his ability to drive growth and innovation.


Influential Thought Leader:

George's influence transcends organizational boundaries, as he is widely regarded as a thought leader and opinion influencer in the fields of sustainable business practices and circular economy. His insights and strategic vision have not only shaped industry discourse but have also inspired action and collaboration on a global scale.


Connector of Dots in the Americas:

Thanks to George's multifaceted capabilities and strategic vision, MSA has emerged as a true "Connector of Dots" in the American region. Through his leadership, MSA serves as a nexus for collaboration and innovation, bringing together diverse stakeholders to drive positive change and create a more sustainable future.


In conclusion, George Lanza's leadership, expertise, and visionary outlook have positioned him as a transformative figure in the realms of sustainable business practices, circular economy, and beyond. As we navigate the complexities of the modern business landscape, George's continued leadership will undoubtedly pave the way for a more sustainable and prosperous future."

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