re:Trace™ wasn’t just born out of necessity. It came from a desire to see, to recognize what we’ve trained ourselves to overlook. Plastic...

We’re at a tipping point , not just in climate, but in credibility. Plastic waste is piling up faster than we can track it, and public trust in recycling is eroding just as quickly. We’ve entered the era of greenwashing, where sustainability is more marketing buzzword than measurable truth. Terms like “recycled,” “eco,” and “ocean-bound” are slapped onto packaging with no real data to back them up.