Plastic with a Passport: How re:Trace™ is Building a Verified Future for Ocean Plastics

We’re at a tipping point , not just in climate, but in credibility.

Plastic waste is piling up faster than we can track it, and public trust in recycling is eroding just as quickly. We’ve entered the era of greenwashing, where sustainability is more marketing buzzword than measurable truth. Terms like “recycled,” “eco,” and “ocean-bound” are slapped onto packaging with no real data to back them up.

At SeaSweepers, we’re building something more foundational than a cleanup effort. re:Trace isn’t a collection tool , it’s an accountability engine designed to verify the journey of recovered plastics from point of origin to reuse. We’re building a system that tracks the journey of recovered plastics every step of the way, restoring transparency and trust. We call it: Plastic with a Passport

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