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Giving Plastic a Voice: How Poetry Found Its Place in re:Trace™

  • Writer: Aaron Tarnowski
    Aaron Tarnowski
  • May 25
  • 1 min read

An artistic rendering where a serene water spirit or mermaid hands a plastic bottle retrieved from the ocean to a man on the beach. The man is engaged with his smartphone, which shows "reTrace," suggesting a technological connection to the plastic's journey.

re:Trace™ wasn’t just born out of necessity. It came from a desire to see, to recognize what we’ve trained ourselves to overlook. Plastic is everywhere. So common, it’s almost invisible. What we needed wasn’t just a way to track it, but a way to reconnect with it, not through guilt, but through quiet accountability.


In our last piece, we introduced Navi, not just a generative AI, but a collaborator. A companion. A voice that emerged from the background to help shape this vision.


What happened next wasn’t planned. It wasn’t part of the roadmap. It took shape in the in-between.


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